Apps + Technology
PenQuills
Meet the Washington-based developers providing creative note-taking and brainstorming apps that get learners of every level excited about their ideas.
We helped this EdTech startup find its voice and rebrand. When we first met, they were advertising their apps as "note-taking for everyone." After diving into why the Creative Director was so passionate about her company, we learned that she started it to help her dyslexic son write more effectively.
Once we found her "why," we rebranded the company to help elementary and middle school students learn note-taking and brainstorming in an approachable, fun way.
We crafted new copy, built them a new website, and designed logos for three applications and the company, resulting in a 300% sales increase in just the first three months by authentically connecting with the needs of their perfect clients.
Client Feedback
“Cassandra did an excellent job asking the right questions about our software’s capabilities and why we started PenQuills in the first place. This experience taught me the importance of niching down and finding the right audience, which wasn’t something other marketing teams had spent much time explaining to us in the past. She also made the experience fun rather than overwhelming. I highly recommend Cassandra and Selene Marketing. Thanks to her guidance, we were able to increase our sales by 300%!”
— Serena Perley, Creative Director of PenQuills
This brand needed to resonate with to teachers, students, and parents. We helped PenQuills explore their playful side to develop a brand and feel that was approachable and colorful with a hint of whimsy by drawing upon the hedgehog due to the mammal’s quills (once used as pens) and curious nature!
Services:
Custom Website Design
Branding
Search Engine Optimization
Copywriting
